Analaysing my chosen song

Section 1 - Target Audience

Target market and age: 16-24

Both genders

Interests: money, cars, girls, driving fast, convertibles, topless

Location: los angles

Ethnicity: black and white

Section 2 - Analysing the lyrics:

Topless Lyrics

Analysed lyrics in (brackets)  
Chorus:
My car stay
Topless (Yeah) (the car is a convertible)
That's how I ride (shows is expectations with the type and standard of car)
Beater top down, chrome on the side (he is driving an expensive car)
Topless (Yeah)
And I'm gonna pull the roof back
Wind blow her hair back, she love to feel that(he is driving with a women)
Topless (Yeah)
New jeans on the calf, fit it on the dash, pocket full of cash(telling his audience that he has money and is very rich to say he has a lot of cash)
Topless
'Round here we be ridin' topless(he lives in a rich area to say that all the people around that area drive expensive cars)
From this verse we can see this is everything the artists has dreamed about, all the luxieries he has wished to have since a young age 

My car stay kidded, everywhere I go, shine like a lamp in it(everywhere he goes his car looks good and it’s something that everyone looks at)
Candy apple paint, got 'em askin' who is it?
It's Los if you didn't know the sitch, I'm winnin', yes I'm winning'(he is in the best position and everything is going good)
The shorty gotta have it, got her doin' tricks, just call me the rabbit( he’s got girl doing anything for him)
Matter of fact I'm fine, you can call me Aladdin(this shows that he can have anything he wanted whilst wishing for it)
A hundred haters in the parking lot sayin' "Damn it" They all sayin' "Damn it"(people dislike him because he is wealthy)
(Ay)
through this verse he is showing he in unafraid of showing his, and rou to use it to make his own life better. 
Little mama what's goin' on? Hop in the front seat, shorty crank that A/C (he is referring back to his mother to say she comes first)
(If you like it)
You already know it's on
(I lay the top back)

Chorus: (repeated)
My car stay
Topless (Yeah)
That's how I ride
Beater top down, chrome on the side
Topless (Yeah)
And I'm gonna pull the roof back
Wind blow her hair back, she love to feel that
Topless (Yeah)
New jeans on the calf, fit it on the dash, pocket full of cash
Topless
'Round here we be ridin' topless

My money stay longer(he always wants to have money)
I ain't Kanye, but homie I'm stronger(he’s not comparing to Kanye west but he has more guts and willing to do more things)
Freeway stuntin' call me Speedracer(he drives down the freeway really fast)
I ain't no alcoholic, but shorty my chaser
Shorty my chaser
My Chevy is a monster,(monster)
24's sit on that Impala,(Impala)
Gorillas on the creek
But I'm King Kong with bananas on the seat


Little mama what's goin' on?
Hop in the front seat, shorty crank that A/C
(If you like it) |
You already know it's on
(I lay the top back)

Chorus:
My car stay
Topless (Yeah)
That's how I ride
Beater top down, chrome on the side
Topless (Yeah)
And I'm gonna pull the roof back
Wind blow her hair back, she love to feel that
Topless (Yeah)
New jeans on the calf, fit it on the dash, pocket full of cash
Topless
'Round here we be ridin' topless



[Soulja Boy]
Topless like Ferrari(comparing his car to a Ferrari)
Smooth like Bacardi(he has alcohol and he has the expensive sort) 
Take off your top like a Spring Bling party(now he is physically topless)
Get money like 50, Fat Joe "Make It Rain" (he’s got loads of money and he can make it rain with the money)
On the freeway "Rush Hour 3" in the lane(In the lane)(he is driving really fast on the highway dogging cars)
Big wheels, pick a number like Rolette(he has big alloys and there expensive)
So fresh that you ain't gotta take a drug test( they got drugs and there fresh)
Apple bottom, shake it, turn it into sauce
T-Pain, Rick Ross, yup I'm the biggest boss( He’s the best there is)

Little mama what's goin' on? Hop in the front seat, shorty crank that A/C
(If you like it)
You already know it's on(I lay the top back)
[The real Crystal Crew]

Chorus:
My car stay
Topless (Yeah)
That's how I ride
Beater top down, chrome on the side
Topless (Yeah)
And I'm gonna pull the roof back
Wind blow her hair back, she love to feel that
Topless (Yeah)
New jeans on the calf, fit it on the dash, pocket full of cash
Topless
'Round here we be ridin' topless

From the lyrics we can see that the artists has tried to follow the theme of a traditional hip hop artist, for example there are certain icons that are involved within the lyrics, for example we see that the use of women, alcohol and money is used. This tells us that the song is something you expect from an original Hip Hop artist  looking back at the lyrics I would say that the target audience that they provide for which is 14 – 19 year olds, I would say the lyrics are on par and would be something that there target audience would enjoy and love.

Section 3 – Analysing the music

The music to topless is not to slow buts it’s not too fast, the song is something you would listen to through your headphones, and it’s not a song you play at a party or anything like that. The music is repeated twice as the lyrics do the same thing. However the music seems to be very catchy and music that you would listen to all the time. I wouldn't necessarily say that the music is upbeat but I would say that the music has a good beat and it gave me the sense of relaxation. As we know that the target audience is 14-19 year olds I think the pace and beat of the music is perfect, this type of music is something this target audience would appreciate and enjoy.

Section 4 – Analysing the tempo

Listening to the song there are many words you could use to describe it, some of the words that came to mind straight away where, relaxing, consistent, constant, steady and each element added to the song was balanced out really well.

Section 5 – How would I turn this into a music video?

Looking at all the elements I have analysed, I think that making a music video would not be difficult but it wouldn't be easy, I would make a video that illustrates the lyrics but something that is not narrative due to some of the lyrics overlapping each other. I would also add Voyeurism to the video as I would want to gain the males viewers’ attention. but then saying that, with songs in the present days, they mostly attract both genders attention, so i would make the visual aspect of the video video, for example, i would potentially have some eye candy too. 

Creating my artist's identity

Jackie Boyz
The Jackie Boyz  are currently signed to two record labels, their names are Apartment 4 Publishing and Mall B Publishing, both affiliated with ASCAP, as well as their production company Jackie Boyz Entertainment, LLC.

Jackie Boyz is a boy band consisting of two brothers, who are both singer/songwriters, they are group from Los Angles. Looking back at their motivation to sing and record songs comes from their mother who sadly has passed away, they say they express their love for their mother through the music they produce and sing.  They started writing and producing their own music at the age of 14 and 16, using the teachings of their mother, who taught them how to sing professionally they began to sing at small gigs like birthday party's and at church. Unfortunately their mother sadly passed away leaving them with a talent that people would kill for. So today they continued making music but using there mothers inspiration to carry on doing it.   

 The Jackie Boyz:

·         The two brothers names are:

Los - Singer/Songwriter

Stevie - Singer/Songwriter

Clothing I would like to see them wear:

The clothes I am going to choose would be something that is not unique but something that would set a trend, so the main aim of the clothes I am going to choose would be simple but elegant.



The reason I chose the blazer is because currently blazers are in trend and this is something that people would look up to. I am going to use this V neck jumper to put under the blazer as I think it would look very trendy. This is the shirt I would like the band to wear under the jumper as I went with the grey theme I figured that the white would work really well. These are the jeans I am going to use with my blazer and shirt trend; I think this would go very well with my jeans and suit to their target audience. The trainers I would use to go with my outfit would be these grey and white blazers as it would go with the grey and white theme and also look very good.

I

 chose a white jumper as I think it would look very trendy and something that there target audience would expect them to wear. With this trend I think my artists would look unique, especially with the purple and white theme, again looking at the target audience that the artist want to reach out too, I think the clothes I chose would appeal to them very well. I also involved the purple as I thought it would be something different, and it would also stick out against the white jumper. I also made sure that the accessories I had chosen to go with the clothes where purple as I think with today's fashion trend this would work really well and the groups fan base would pick up on this.

 When thinking about the typography I would choose in the artist logo, I would go for something that looks very slick, a logo that requires not much attention but something that sticks into someone’s head so they can remember it. I am going to show you some samples of what I want my logo to look similar too.
As you can see looking at all of these logo, they have things that are similar to each other, the thing I wanted to find was something that wasn’t to detailed but appealed to my target audience. I also looked at colours that where vibrant and would represent the bands identity. We can see this again if we look at other logos such as the Imagine Dragons logo, PSY, beats by Dr.Dre and the Avicii logos.

 

 

Whilst sticking to the hip hop stereotypes you would expect to see things like, cars and women in my video. The reason for this is because when looking at my chosen song’s lyrics they mention these things. And from my research I think adding these on would illustrate the video and give a sense of narration to it. The first thing I would have is cars, as there are 2 brothers I would have 4 just for the sakes of showing off and telling the public that they have money. Other things I would have would be the clothes they wear, this would mean that the clothing would be baggy and loads of jewellery.

 

I would also add women to the video as this would generate eye candy and gain male viewers.

The next thing I would look at is the colours I would use to promote my artists, this would consist of colours such as lilac and purple, the reason for this is because I think they look very good and trendy but can also go with most formal colours. Other colours I would choose would be light grey, black and white, the reason for this is because I think they would all work well with the purple and would appeal to the target audience.

 

After listening to the song, a lot of things came to mind. Some of these things where just the general stereotypes, so things like cars, women and money.  More things is people being topless due to him actually saying it over and over again. I also pictured someone who has lots money and is well dressed with expensive clothing. The location I would say would be on a sunny highway in Los Angles.

The person I would want to be in the music video is someone who looks similar to tinny temper because I think the clothing and the genre is something that would fit him perfectly.    

 

 

 

 

 

 

 

 

 

 

 

 

 

 

99 dollar music videos

99 dollar music videos

99 dollar Music Videos showcases music videos from today’s best independent bands and up-and-coming filmmakers, all made with a budget of under $99. Including filming, special effects and all other resources needed to make a decent music video. However when doing this the artists or band must complete their filming and editing processes within 24 hours.

There ethos:

The aim 99 dollar music videos have set themselves is to help an artist or band create a music video that is presentable to the general public. By doing this they hope that a record label will see the video and hopefully offer them a contract. Within the sum of 99 dollars they offer everything from recording and sound equipment to software’s to help you edit the video to the best of its ability but also make it look brilliant.
This is also a general boost for the public, not many people with talent are able to create a high tech music video, that could possibly make them noticed by a record dealer.

Looking at the 99 dollar Tumblr page and there YouTube page the genres really vary from country to everyday R&B, the quality of the videos we can see that the effort that is applied is very great and there something that you would expect to see on a music channel.

Looking back to their YouTube page, there are videos on how a certain music video is made, from these videos we can see that the relationship between the artists and the company is very strong, looking at this video the editors work very closely with the artist to create the best possible video.

see "1:10" for my example.

On their YouTube page 99 dollars have created a challenge where people can make a music video whilst trying to meet the requirements with a budget under 99 dollars. By doing this they make the audience be part of them.

Looking at this video as an example we can see that the video is very visually appealing with the special effects so in my opinion I think the videos they create are up to a professional standard and would make the artist be recognized.

looking on Unsigned.com I had found an artist and band that I would like to use for my music video, so I sent an email to ask for permission to use there song in my music video for educational purposes. the image below shows the email I sent to them.

Goodwin's Theory of music videos

Andrew Goodwin was an Australian born operatic tenor, he had written a book called, "Dancing in the distraction factory: Music television and Popular Culture" within this book he has a theory of music videos and their connections with the lyrics. In the book he states six different techniques that are used to make the video and song seem much better and to also make it visually appealing to us the audience.

Three of these main techniques consist on how the music video relates to the lyrics or what's going on the video and how the audience see it. When doing this I will analyse what this does and how it benefits the viewer.



Illustrating
The first of these three techniques I am going to talk about will be illustrating within the music video, this is basically when the mood and the lyrics match exactly what's going on visually in the music video. A good example to show you this would be "Payphone - Maroon 5" within this video we can see that the technique has been used in a narrative form, which is to tell a story within the music video, we can see this straight away within the music video, where the artist says at "0:20" "I'm at a payphone trying to call home" from the visual aspect of the music video we can see that this lyric is being lip sync and also the artist is at a payphone. What this does is make the audience have a better understanding of the lyrics and the music video. From this we can see that Goodwin's theory about illustrating within the music video and the lyrics connecting is true, when we see it in the music video I provided as an example.

Amplifying

With this technique the artist try's to give the audience a sense of emotion and mood from the music video, for example I used " Homecoming - Kanye West " the reason for choosing this video is because it shows the amplification of him coming home and him walking around his home town. The video is in a grey scale to show us the dullness of the town and the emotion he is in when he comes home. This again is to show the narrative story of him going through his home town bringing back these bad memories. From the lyrics we can see that the music video is one that would bring the audience sorrow and make them feel bad about all the different things that he has experienced throughout the city. For example if you go to "0:27" we can see that he talks about a girl at the age of three and he shows this in the video.

Contradicting       

This is when the lyrics have no relationship what so ever, from my personal opinion I think the artists main aim is to make the audience laugh, for example looking at "Hello -  Martin Solveig and Dragonette. The video, from start to finish, is simply two individuals playing tennis. The song itself had no implications that alluded to tennis what-so-ever - there wasn't any sort of relationships between the lyrics and visuals, music and visuals nor any other aspect of Goodwin's theory that I could conjure. Whilst also blunt, there were aspects of a slight relationship between lyrics and visuals - the lyrics were that of "I'm not the kind of girl..." and these lines occurred whilst there was a medium-shot of a young women present. 

Iconography

Iconography is when certain things within a music relate to specific type of genre, for example when we watch a Rap or a Hip-Hop music video we would expect to see the artist to have loads of cash and jewelry, for example looking at Snoop Dogs Drop it like its hot video, we can see these things straight away, like at 0:29 we see him with baggy clothes and exposed women behind him. What Iconography offers the audience is they get to gain a sense of what the artist is like and who they represent. this benefits the artists to show everyone the real person they really are. If the artists is well know and has a large fan base the genre will be listened to and will become or carry on being popular.
So how this relates to the audience, is that they feel a connection with their listening too, it represents the genre of music their listening too. 






Pop and pop music video's have many conventions and elements associated with them. Some of these include bright colours, numerous costume choices and changes and to all intensive purposes a 'bubblegum' innocence. Choreographed dance routines and wonderland settings are very much at the heart of any pop music video. Another iconic connotation is the complex use of narrative and pastel perfect backdrops. Pop music is very much about selling the featured artist and the use of camera and editing makes the audience see them in certain ways. For e.g., Katy Perry often uses sexualised shots to sell herself and the song.

Voyeurism 

Looking back at when Goodwin's book was written and published, in 1992 Hip-Hop and Rap had a lot of exposer to specific sexes, like for example we would see women that were very exposed, they had short skirts and low cut tops, but if we look at videos not much has changed but we still see women dressed like this in music videos. In 1970 a women called Laura Mulvey called this "The male gaze" women where treated like objects, they were almost decoration in a music video, they where something to grab the male viewers attention. If we look at Lady GaGa's "Born this way" we see glimpses of the male and female body, what this shows is that artists are beginning to think about who they want they're video to target and by showing eye candy that appeals to both men and women they are most likely to attract more people. At 3:09 we see her with both men and women wearing revealing clothing.

Star persona

 Star persona is where the producer would have the artist being showed in the video a lot, this would highlight they are the star within the music video and identify to the audience about who the video is about. Another reason a producer would do this to engage the audience about any facial expressions or any emotions that are being displayed by someone within the music video, looking at my video of Adele - Someone like you, from 0:09 to 1:29 we see that only Adele is shown on the screen where she is walking down the seafront. this tells the audience about who the artists is and identifies what theme of the song from the characteristics that are shown, such as the grey scale and the dull face given off Adele.

Intertextuality

Pastiche: Pastiche is a type of music video that takes reference to another media device or time period, but still gives recognition to the audience to where this re-enactment has come from, for example from the movie, "Gentlemen prefer blondes" made in 1953, there is a scene where the actress Marilyn Monroe is surrounded by men and flirting with all of them, and Madonna created a music video in 1984 called material girl, where she uses the scene from the movie and makes a song about it. looking at the video I have chosen you can see that, Madonna has almost copied everything from the movie, the same dress type even the same "set" set-up, the stairs and the red background. looking back at Madonna's music video we can see that she has used pastiche in this video, the use of the an another media device is being used and the use of using something from an older time period with very little updates to the original version. At "0:52" we see this scene that is shown in the material girl.

Parody:  This technique I used to make fun out of another media source, the benefits of dong to this, the audience can see things that are not outlined in the original video. the main aim of doing this is to make the song more appealing to the audience and make it more comical, looking at my example, "Carly Rae Jepsen - "Call Me Maybe" PARODY", we see that Bart Baker the artists keeps the beat of the original song but changes the lyrics to make it more comical, the final conclusion of making a parody song is to basically mock the original.
 

Music video techniques

Music video techniques

When making a music video there are many techniques used to make the video to be at its best quality, some of these techniques are special effects, green screening, lip - syncing and ETC. in this document I am going to show an example’s of most of the techniques used in music videos and when doing this I will show a good and a bad example when doing this.

Special effects:

Special effects plays a big part in making a music video, with this an artist is able to create something that can be created in real life, although there are many types of special effects, the first one I am going to talk about is visual effects, with visual effects and graphics your able to make things that can’t be recorded with a camera, this also has a positive for the audience as it makes the music video more visually appealing.

The second one I am going to talk about is, editing effects, with this the quick scene changes are backed up through the human eye and audience ideas, for example when we see a bright light in a movie or music video this signifies death or a person going into a dream.

Stop motion animation is where a camera is used and takes photographs every second of the action going on that is being moved by a human. With this a producer and artist have no limitations of that they want to film, any movement is possible and can also be filmed, however if this is not filmed properly it looks terrible, and would be far from visually appealing.

With the video I have chosen "Story of my life - One Direction" you can clearly see these techniques being used, for example as soon as the video starts at 0:06 you can see the fade within the photograph on the paper. From this the artists will begin to gain a reputation were there music videos look good and people would want to come back and see these videos.

However looking at this example we can see that the special effects used in this video are not so good, looking at them today, you would most probably laugh and call the video pathetic, but from this we can see how music videos and there special effects have evolved and helped make the video and the artist look much better.For example if we look at 0:34 we see that the producer has involved aliens that are obviously made out of special effects. from this we can clearly see how special effects have evolved over time and how they now make the video look visually appealing. 

Green screening:

Green screening, this is something an artist can play with, they are able to be in a location without actually being in the location, this allows the artist to save money and allows them to have freedom when creating the video. As a viewer you most probably wouldn't know that the artist has used green screening if it is performed well, from this we can take that, green screening makes the video more visually appealing to the audience, looking at the video I have chosen, you can see that the green screening is professionally done and there is no see through parts were shadows are affecting the image, this is why it looks very good from the audiences point of view. Looking at Drop the world by Lil Wayne and Eminem at 3:04 we see the use of the green screening and how it makes the video seem so real and meets the needs of the artists so easily.

However if you look at this video, you can clearly see the difference between the quality of the Green screen, there is a slight fuzz behind Shakira  and around the inner background, this is due to the shadows not being cut out. From the audiences point of view this looks terrible and something you would not expect such a well know artist producing.  looking at 0.33 seconds into the video we can already see the poor green screening, this tells the audience that the video isn't going to be visually appealing.

Cutting to the beat and lip- syncing:

Cutting to the beat is probably the most important technique when creating as music video, this makes the video visually appealing, and without this it would look very unappealing to the audience. If the person lip syncing said the words 3 seconds before the actual lyrics are being said, it would look terrible from a human eye. Looking at the video I have chosen, we can see that the artists done this very well and there are no mistakes, this then leads to positive responses to the artists. Without this technique used in music videos, not many people would view them and this would be a bad thing for the artists.
But on this Particular video, we see a fairly long build up to the song, and the lip syncing begins at 0:46, however we manage to see a various amount of camera angles, so if the lip syncing was bad, the human eye wouldn't be able to pick up on it due to the camera angel changes being so quick.

Looking at this second video we can see the importance of lip- syncing and how it would look if it was not timed alongside the beat. This affects the public’s attitude towards the song and how it would not be liked, which could affect the artist sales on the sales of the song. As the song has a long intro, looking at 1:30 we see that her lip syncing is not so brilliant and can be improved.

Varied camera angles:

When creating a music video, the main thing you obviously need a camera, when recording it’s important for the producer to include a variety of shots, to make the video more exciting. Looking at the video, if we only had one view and the camera angle never changed, as a viewer you would get bored very bored, so to make the video more entertaining. Looking at the first 20 seconds of Rihanna's "We found love" we about 12 different camera angles being used, some of these varied from low shots, close ups and high angles. this gave the audience a better understanding of the music video and also helped the song cut to the beat as a angle was changed. This gives the audience a sense of the location being used and the emotions and mood of the actual music video.

Long cut scenes:

Having around about 4-5 second cuts in a music video is the average rate, this help the video to flow in a chronological way, almost as if the video is like a movie, looking at the video I have chosen we can see that the producer and artists have thought about this technique from the audiences point of view, this allows the video to look better and also make the artist look better as people would want to see other music videos that include videos of his, if there up to a good standards.

However when producers extend the clips for longer than they need to, it becomes boring and the audience would rather change the music video, this affects the artist as the public are used to seeing the same sort of things from the artist they know, and by doing this the audience would expect this and not view the video. Looking at 0:14 to 0:20 we see the girl and as a viewer I got the point of this music video and I think having to much of it is boring.

Conventions of music videos

Styles of music videos 

In this document i am going to talk about the different types of conventions that make a music videos, what i mean by convention is the techniques and devices used  to associate with different types of genre's.

Narrative:

A narrative music video is something that tells a story as the lyrics and beats are being said and made, an example of this is J.Cole - "Crooked smile ft TLC", looking back at the music video we can see that from start to finish there is a story that is being told through the artists lyrics, the story that is being told is how, "Drug" abuse can ruin a persons family. However if we look back on some of J.Cole's previous    music videos the genre is the same but the story of the video is far off, he is going back to the original stereo types of Hip Hop where things like women, alcohol and money are being used within the video, we see this at (1:23) of the music video. So the video i have chosen now may be different compared to the artists others production. We can see as the story is shown throughout the music video. from this specific video, the aim was to make the audience feel remorse about the child dying at (3:45 - 4:04). This has an impact on the image of the music video, how people look at it from a different prospective rather than the artists usual music videos.

Animation:

An animated music video is something that is not different lyrically, but something that is different visually, an artists would make an animated video as a funny thing or to tell a narrative story, the one thing that is different in this music video is the visual aspect of the video, as the video is animated you may think it would be aimed a target audience, that is young and would laugh, but looking at the video I've chosen, the artist has added something different he added scene that conflict with the lyrics, by doing this it becomes something that is more visually appealing. For my example I have chosen maroon 5 – Payphone. This is because Maroon 5 haven't done something like this, and for a band who has a fairly large audience they done really well with it, and its shown through the whole video.

Maroon 5 originally made a normal Music video for this song, but it was something people expected from them, when they released this, it was unexpected, from my personal point of view, I thought it was amazing and it was something no other band withing their genre of music ad done before. So what this does, is give the artists more of a variety of what their showing to their audiences

Styles of music videos,

There are three types of styles, performances, live and concert, the video I have chosen is we will rock you by Queen which is concert, this is a music video that’s intended for the audience attending the convert but is also getting recorded as a music video at the same time, as for live styles, this is done on a concert but the artists is intentionally playing the song for the cameras on stage who are recording it, and performance is the artist in a location where they are being recorded lip singing the song. Looking at the video I have chosen there is nothing different that the audience would expect from the artist.

Within this particular video, the firs 40 seconds are rather intense, they give us a sense of build up and emotion, and the only reason this happens is due to it being shown as a live performance. So in my point of view, having a music video tat is made from a live concert gives a person, emotions towards the songs, for example, say you a die hard fan of the band, seeing the live concert as a music video, would make you feel as i you where there with them.

Interpretive   

With an interpretive music video, the artists would create a music video were everything corresponds, so the lyrics the beat and the actual video, The Day I Died – JUST JACK, shows this off very well as the lyrics he has used is happening around him as he says it, this is something that is visually appealing and something that the audience would like to see as it matches the lyrics match the scenery and the audience can clearly see the imagery that is portrayed in the video. unfortunately, the video has now been taken down, but it was something that you wouldn't expect, everything you heard you would hear, which i think works really well with a music video like that.

Intertextuality

Pastiche: Pastiche is a type of music video that takes reference to another media device or time period, but still gives recognition to the audience to where this reenactment has come from, for example from the movie,"Gentlemen prefer blondes" made in 1953, there is a scene where the actress Marilyn Monroe is surrounded by men and flirting with all of them, and Madonna created a music video in 1984 called material girl, where she uses the scene from the movie and makes a song about it. looking at the video I have chosen you can see that, Madonna has almost copied everything from the movie, the same dress type even the same "set" set-up, the stairs and the red background. looking back at Madonna's music video we can see that she has used pastiche in this video, the use of the an another media device is being used and the use of using something from an older time period with very little updates to the original version. At "0:52" we see this scene that is shown in the material girl.
 


Parody:  This technique I used to make fun out of another media source, the benefits of dong to this, the audience can see things that are not outlined in the original video. the main aim of doing this is to make the song more appealing to the audience and make it more comical, looking at my example, "Carly Rae Jepsen - "Call Me Maybe" PARODY", we see that Bart Baker the artists keeps the beat of the original song but changes the lyrics to make it more comical, the final conclusion of making a parody song is to basically mock the original.

 

Impressionist

The video below is an example of impressionism in music videos, the video is ''Dani California by Red Hot Chili Peppers", throughout the video we see that the bands clothes and the screen effects change, this shows how rock as evolved throughout the years, they include bands such as the Beatles and Prince And Kiss. At the end of the video the video ends with the band starring as themselves on the stage. the video is a quasi-chronology of the evolution of rock music; the band performs the song on a stage, but in a variety of outfits representing important figures and movements in the history of rock.

 

Surrealism

Surrealism is something that the audience would fine hard to believe is happening in the real world. Effects can be added to create a ‘dream like’ meaning, looking at the video I have chosen, "wide awake" I chose this as in example because the visual aspect of this video is something you would never see in real life, like the beacon of light coming out of her chest and the big bugs and purple smoke coming out of the volcano.